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Many people can make their own websites, but a far fewer number have any good idea of what goes into professional web design. If you know what web design mistakes to avoid, then your efforts will be that much more satisfying. It’s also important to remember that reliable webhosting is definitely necessary. We use Host Gator, be sure to read our Host Gator review.

This happens to be a mistake that many make; users finding it difficult to navigate your site will leave and won’t come back. So in order to make the navigation of your site simple, you need to ensure that your visitors are able to search through the whole site without any problem. So we will mention the value and utility of the site search function that you see so much. Of course there will be times when a visitor is looking for something very specific, and that is why the search field is valuable. You know how people are online, they want it fast, easy and simple which is what the search field can give them. Some people will tell you that drop-down menus are ill-advised, but we are not always so sure about that. But keep in mind that some people do not especially like this navigation style layout. When you use drop down menus, it might hide the important information and confuse the visitors.

If your website looks and feels confusing, then there’s no reason why someone should come back to it after their first visit. You need to avoid any factor that would make things confusing for your visitors so that the whole experience they have on your site is positive. Sometimes you can annoy and overwhelm people by simply giving them too many choices. Satisfying your visitors really is not all that difficult to do, and you can achieve that by doing the right things. There is a good chance you have Adsense on your site, and if you do then take care you do not use them in a way that detracts from a positive user experience.

We all know how totally impatient the online surfer is, and when you get into the area of “registration required,” you will be playing with fire. Of course it is obviously your site, and if you want to do that then you will, but we advise against it. In addition to this, don’t automatically subscribe your visitor to something without asking his/her consent. Things like that will be viewed in a highly negative light, and they will probably complain to somebody. These practices are a bit shady, at best, and you just need to do things right at all times. Be sure to double check your text so that will not undermine all your site design efforts. Last but not least, don’t forget to look to see if there are any new HostGator promo codes.

Web design tip number one – Use black text on a white background.

Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background.  For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal.Sticking with the basics of making it easy to read the text on you web site has proven to be the best strategy.

The web design reasons for it include…

In order for you to be able to make a sale to your potential customers.

1. It is important to make it easy for people to absorb the information on your web site. This is done with a clean well designed structure andand colours.
2. Research shows that anything more than a 15% background tint starts to severely interrupted the brain’s capacity to comprehend what they read.
3. Your web design needs to be all about conversion and less about the branding.

Small business will benefit from the simplicity of selecting a dark text on a white background for main body copy section on their sites. It will be the most effective and least expensive strategy in most situations.

Research your keywords early in the process.

It is imperative to research the most commonly used keywords and key phrases used to find your product and service.  Then once you know what they you need to make sure that these keywords occur on your website.

A great web design that never gets seen will not help you grow your business, and the best online way to be seen is to be found in the search engines.

Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.

Tip Three – Make your web site visually appealing.

Some graphic designers may be worried web design tip number one and number two are diametrically opposed to web design tip number three.

The truth is that your web site needs to be found in the major search engines and for your information to be clearly communicated (i.e. easily read).  But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.

By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.