You often hear that making a viral video is pure luck, but that’s just not true. Most of the videos that do go viral online were created with that goal in mind. The creators have to work quickly to push the video and get as many views as possible. By following the proper steps and using the right tools, you can get your video to go viral too.
Your videos content is clearly an important part making it go viral. It should be either very humorous or something outlandish that makes people sit up and take notice. If the content is good, the quality of the video isn’t very important. If it is entertaining, people won’t care that is isn’t professional, in fact, sometimes it’s better for it to have an amateurish feel to it, as long as it makes viewers want to share it with others. Preferably, your video should be one of the select few on YouTube’s “Most Viewed” front page, because that’s when the views really start to explode.
Your video should be short, only about 30 to 60 seconds long. Anything much longer than that is hard to get people to commit. Be careful when giving your video a title because that is a major attention-getter. Sometimes you may have to use something a little misleading to get a better viewership. When you tag the video, include as many tags as you can that will help people find it if they don’t know the title. Be sure the video is embeddable so it can be posted to various websites.
Once you have uploaded your video, you have a window of opportunity to get is seen. Start by emailing it to all your friends and ask them to forward it along to their friends. Next, share the video on your social networking sites. Post it to your friends profiles so that it can be seen and watched by all their friends. Also, post the video in forums and blogs if you can; the more exposure it has, the better.
One of the best ways to promote a video is to get comments on it, especially controversial comments. You can do this yourself using multiple accounts or get a friend to contribute. Most viewers will take the time to read the comments even though few will leave any. That controversy could be the element that gets people sending it to friends to view.
When you post your video, YouTube gives you the choice of three thumbnail screen shots of your video to post along with it. Of the three, one is always from the middle of the video, so take care to have something notable in the middle that will give you a great thumbnail to post. Once your video is on the web and you have people passing it along to friends, you are on your way to a viral video.
Learn More : Viral Marketing
