1) Tracking your results
As a internet site wants to intermittently conducting a WebScan to ascertain what points can be improved and where we will be able to act to get a little more performance internally, our position in social networks can be considered and guide us thru the data that Klout give us.
2) Do you influence any person?
Klout gives us a picture not just about our influence in social networks, but about who we influence. It isn't the same to steer Ricky Martin and Britney Spears than influence our cousin and his neighbor.
3) Are you relevant?
One of the primary features this web site will be offering us is that together with their number, will equal a section that shows us where are we topical. Regardless of what many people only influence or prestige to persuade people, it is important this influence would be related to the area where we would like to be a reference or in which your employer needs to be referring potential candidates. It is very important to understand if we are good influencers about Politics, Travels or Basketball.
4) Are you active?
One of the advantages of Klout is that it permits to keep track of our own activity. Like in our daily live, if we remain inactive in the web, we’re going to see how our level of influence decreases.
If the information provided is not useful by our fans, our the quality we provide is not as anticipated, or it doesn’t meet their needs, our level of influence will reduce. On the other hand, if we’ve got more friends on LinkedIn we will see how this factor increases, and with it our Klout number.
5) This is Internet, everything must be controlled!
From adds in Yahoo to Twitter supporters or friends in Facebook to contacts in LinkedIn, Internet is characterized because everything can and must be tracked. Our capability to influence others is not an exception, and Klout gives us a numeric data to build a scale and compare ourselves with others.
Are you ready for this?
Abel Pardo is Chief Executive Officer of Aigen Digital Marketing, specialised in Social Media and Diseo Web and Professor of Marketing at the Universidad de Leon.
