PPC is one of the most profitable forms of online advertising if you realize how it all works. Although PPC management can be quite expensive, these secrets will help you get the most out of your PPC campaign and spend as little as possible.
Secret #1: Research your Keywords. The more popular the keyphrase, the more pricey it can be; but remember that you can produce hundreds of other keyword variations that cost much less than the broad and common ones. You can generate the same amount of traffic making use of the less expensive variation rather than the more pricey and popular keyphrases provided that you play smart. Use the Keyword Suggestion Tool to help you choose the most appropriate keywords for your website.
Secret #2: Create a Database. A simple database for your keyword listings will go a long way in managing your account. You can utilize Excel or FileMaker Pro for this. Include important headlines like: search term, URL, title, description, and current bid amount. You can also include optional headings such as: number of searches per month, title and description length, listing status, product, current rank, top bid and minimum bid amount, first page minimum bid amount, and date last modified. With your database ready, just paste in the search terms for your collection of text files.
Secret #3: Titles and Descriptions. Since you’re writing an ad, it’s very important that your ad copy should be catchy and inviting. To boost the click through rate, include the keyphrases in your ad. Make your description as inclusive and benefit-laden as you can within the restricted online space allowed. Keep it simple and direct to the point, targeting the most potential buyer and restricting the unwanted clicks.
Secret #4: Maximum Bid Price. Ideally, calculate the maximum bid limit based on the average conversion ratio of the page you are linking to. Use coded URL for your PPC listings or link your PPC ads to specific landing pages that cannot be accessed by a searcher on your site. This will give you a good idea of your real conversion ratio.
Secret #5: Bidding Strategy. A budget-friendly campaign aims to bid as little as possible for the highest number of targeted visitors. Being on top doesn’t essentially mean getting the most sales. On the contrary, it also attracts the most number of unwanted clicks, so it’s best to aim for the top 5 or top 10 in the first page results. The difference in bid price however, can be sizable.
You’ll never regret tapping into these search management secrets for your own PPC campaign.
