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Today with every dime on the line, small business owners are really keeping track of their marketing budgets.  It may be surprising to hear that one way you can make your marketing dollars stretch is to use mobile advertising as part of your overall marketing plan. 

The objective of any advertising is to turn potential customers into paying customers.  Effective ads are one way to accomplish this, if used strategically in connection with other marketing and promotional efforts.  PPC advertising or banner ads on the Internet has become a common method of advertisement. 

Mobile phone advertisement is another possibility for the small business advertiser.  Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising.  The reasons for this surprising statistic are varied,  but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.

The small business advertiser has another, perhaps even more effective option, in mobile advertising.  Studies have shown that mobile advertising is often up to five times more capable of conversion than Internet ads.  While there are a number of reasons for this surprising statistic, one distinguishing factor is that viewers of the ads are more engaged using mobile devices than they are when working on the Internet. 

To be engaged means to be involved in what you are doing.  Often when we search the Internet or spend time online, we can be easily distracted away from what we are doing, either from something we see on our computer or our surroundings. 

However, studies have shown that a mobile phone user is much more engaged in what they are doing than a similar online user. There can be a lot of reasons for this.  For one, the mobile advertising page is typically much less cluttered than the page an Internet ad is displayed on.  Also, mobile phone users tend to use their phone for a particular purpose, rather than random surfing. 

If an advertisement is very effective at capturing the customer’s attention, the benefits to the small business owner are great.  For these reasons, SMS text advertising and In-Page mobile advertising are the most popular, and there are many affordable options that a small business owner can take advantage of.

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

It won’t be long before every small business owner relies on mobile phone advertising as much as they do Internet marketing now.  Over five in six homes have one or more mobile phones, and studies have shown that mobile phone advertising can be significantly more effective than online advertising, at times up to 3-5 times more effective.

But, many people find it hard to understand how mobile advertising works. The media tend to focus on how the big brands use mobile advertising, which may not be relevant to the small business owner.  Here you will find a quick breakdown of the two most popular forms of mobile phone advertising today. 

Text Advertising. 

With this type of mobile phone advertising, your customers or prospects ask to get text message advertisements from you.  They “opt in” by texting a specific keyword you have selected and communicated to them in your other types of advertising and marketing.  The merchant typically pays a third party vendor to manage the SMS programs, either on a pay as you go basis or by purchasing advertising packages.   

Once a customer has opted into your mobile advertisements, you send phone ads to them through text messages (SMS).  This form of mobile advertisement works especially well for sending coupons and limited time discounts.  Restaurants, retail stores and entertainment type businesses have experienced good success. 

In Page Advertising.

The second form of mobile advertising is very similar to the search engines you are familiar with on the Internet.  To explain, a potential customer will be interested in some form of product or service, and do a mobile search for the item on their phone.  if your mobile advertisement is relevant, it will appear in the consumer’s search. 

Search engine databases are typically made up of merchants who are subscribers to the mobile search engine.  This form of advertising can help a merchant on a budget, as they usually charge a set monthly subscription fee to be in the database. 

The good news is that no matter whether SMS text advertising or search engine advertising is right for you, you will be able to find economical options for your mobile advertising campaign. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).