Jam727 Enterprises

Web design tip number one – Use black text on a white background.

Web design that converts visitors into customers must make sure that any sections of text greater than 2 lines uses dark text, preferably black text on a white background.  For blocks of text in your web design you need to forget about fancy font colours and dark backgrounds in your attempt to achieve visual appeal.Sticking with the basics of making it easy to read the text on you web site has proven to be the best strategy.

The web design reasons for it include…

In order for you to be able to make a sale to your potential customers.

1. It is important to make it easy for people to absorb the information on your web site. This is done with a clean well designed structure andand colours.
2. Research shows that anything more than a 15% background tint starts to severely interrupted the brain’s capacity to comprehend what they read.
3. Your web design needs to be all about conversion and less about the branding.

Small business will benefit from the simplicity of selecting a dark text on a white background for main body copy section on their sites. It will be the most effective and least expensive strategy in most situations.

Research your keywords early in the process.

It is imperative to research the most commonly used keywords and key phrases used to find your product and service.  Then once you know what they you need to make sure that these keywords occur on your website.

A great web design that never gets seen will not help you grow your business, and the best online way to be seen is to be found in the search engines.

Web design is often a less about the design, and more about the copy, because if the copy does not contain the frequently searched for keywords/phrases, then you are never going to get in front of a customer. So make sure that you know which keywords you should be being found for and place these strategically in your text throughout the site.

Tip Three – Make your web site visually appealing.

Some graphic designers may be worried web design tip number one and number two are diametrically opposed to web design tip number three.

The truth is that your web site needs to be found in the major search engines and for your information to be clearly communicated (i.e. easily read).  But you must also at all times present your information in a professional manner to engender the customer trust required in order to purchase from you for request information from you.

By the following of these three simple rules above in your business, you will benefit from more sales leads, signups and sales conversions from your web design.

OK, this is a immersive concept and I need to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:

Authority – basics

The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are authoratitive sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your web pages. Another shining example is Wikipedia as the web pages here are mostly authored by by tribes of people as opposed to a single source.

So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative content link to your site then you inherit their authority and as far as Google is concerned you become more authoritative and so the trust in your content by Google goes up.

How Google pronounces what is and isn’t authoritative is kept secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the web needs is an individual or a group exploiting the mechanisms that Google employs in its efforts to try and regulate probably the most significant technological development of this period in history.

How not to get Backlinks

And on this thought it’s worth my while stating some underhand sources and practices of building backlinks that Google not only dislikes but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – web sites where people buy and sell backlinks
• Comment spam – entries that contain links on web pages that are just not related to the main theme.
• Low quality and *duplicate content – ‘scraped’ or copied
• Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden rise in the amount of backlinks is going to register on Google’s radar, specifically if it’s a recently registered domain.
• Backlinks from bad reputation web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but key media properties appear to get a lot of authority and I have definitely seen significant numbers of the same article over and over again on different web sites with no penalties, I am still monitoring this, only as a portion of of the results I am seeing defy the normal behaviors I usually expect to see. More on this is in a future post….