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The main cause that you wanted an opt in email list is to forward people to your list that are prospects, and you crave strong prospects. Solid prospects are people who are most likely to buy your products in the time to come. When you use a double opt in list, you are almost locked in to get a high quality number of subscribers on your list . Within your list will be people looking for data made available by you .

When you use a double opt in list, you may end up having a smaller list of say, only 4000 people , but they more then likely will be very keen for the information you have to offer . Then in-turn these subscribers are most likely to react to advertisements posted on your ezine, providing in greater residual income for your efforts .

What would you prefer, having five hundred thousand cosmopolitan prospects, or having four thousand high quality prospects who have shown an interest in purchasing your products? You want to spend more time focusing on prospects (eighty pct of your time) that are motivated to buy what you have to offer . With the remaining twenty percent you can spend some time on leads that at some point in the future may purchase somthing from you .

Reducing the number of complaints of spam your host receives is one of the main reasons for a double opt-in list. Major ISP’s may ban your domain name if you are charged with Spam accusations too often. It makes a lot of sense to always set up a double opt in list when ever possible. This can be easily accomplished when you use one of the more reputable email marketing companies available for posting newsletters and ezines.

An email marketing software auto responder company like GetResponse  is a great company ( used by World Internet Summit Speakers) that will show you how to set up an automatic double opt in email. It’s very easy, just click a button that will turn a single opt-in list to a double opt-in list. Know previous technical skill is needed when setting up an email ezine, it’s quite basic .

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