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We live in the information age, and there’s just no getting around it. Information and news happens every single day, and savvy site surfers will expect you to update your content regularly. In fact, they’d prefer you to do that daily, or even hourly. And yes—I mean 24/7 hours.
But you gotta sleep, right? And have some time off occasionally. So instead of spending every waking hour relentlessly surfing around from site to site looking for content, wouldn’t you prefer it to be streamed in to your site? Well now you can, thanks to a very clever service, RSS.
RSS works so well that a lot of site owners swear it stands for ‘Really Simple Syndication’. Why is it simple? Because you just select the content you like and have it delivered directly to your site.
If you’re a busy person—and who isn’t, these days—RSS feeds can take the hassle out of staying up-to-date, by streaming in the very latest information that you are interested in.
So where do you get this good stuff? Well, if it’s news you want, most of the major news sites provide it since it is growing rapidly in popularity. A few news services that provide it are Guardian, New York Times and CNN.

How do I start using RSS feeds?

Well, the first thing you’re gonna need is a news reader. There are many different versions of these, some of which are accessed using a browser, and some of which are downloadable applications. All allow you to display and subscribe to the RSS feeds you want.
My top picks for news readers, listed by the operating system they work with, are:

1. Mac OS X: NetNewsWire This is a simple yet elegant Mac-like aggregator that any one can use, yet it’s powerful.
2. Windows: SharpReader A very simple tool, but it delivers the goods.
3. Linux: Straw The best very aggregator for GNOME.
4. Web: Bloglines Enough said.

Now, after you’ve chosen a news reader, all you have to do is to decide what content you want. For example, if you would like the latest BBC News Entertainment stories, simply visit the Entertainment section and you will notice an orange RSS button on the left hand side.
The RSS button typically looks like this example from the BBC (http://www.bbc.com) page:

If you click on the RSS button you can subscribe to the feed in various ways: you can either drag the URL of the RSS feed into your news reader, or you can cut and paste the URL into a new feed in your news reader.
Some browsers, including Firefox, Opera and Safari, have functionality that automatically picks up RSS feeds for you. To make absolutely sure, check the details on the homesites of those browsers.
RSS feeds are a great way to get free content streaming onto your pages.
The only downside is that most of the free RSS feeds are news-oriented or entertainment-oriented, so if you run, say, a site that focuses on the latest video games, your audience may not really care that they can get the latest news streaming in there.
As far as the nitty-gritty, each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. If you want more details, I suggest you check out Jonathan Eisenzopf’s excellent article in the February issue of Web Techniques.
But you don’t really have to worry too much over the details, since a simple Google search on “free open source RSS feed scripts” will produce the code you need to create your own RSS channel.
The next step, once you’ve created and validated your RSS text file, is to register it at the various aggregators, and start watching your traffic really spike. This happens because now any site can grab and display your feed regularly, which will drive traffic straight to your site.
It gets better—if you update your RSS file, all the external sites that subscribe to your feed will be automatically updated. What could be easier, other than watching those nice, fat checks from your Google AdSense ads roll in? Well, if you use RSS feeds, they’ll work together!

Searching for backlinks and traffic, a webmaster has several occasions. Just few of them have real power to serve a better ranking in the search engine result pages. Microblogging is one of them. It is used by seo professionals with excellent effects, it’s like an Instant Social Anarchy.
Shortmessages or status messages are a good way to spread out news. To feed them could be a hussle, as they don’t last long. They will stay for a moment or maybe a day. So to keep it up, you are in need of time and a number of the big seo experts even outsource the work that comes along with it.
Having a google pr 8, identi.ca is one of the most loved short message services by seo experts. Just posting the url of a new webpage as a status message will lead often to that the google indexer to visit your site immediately. Some minutes later and you are in the index. Wonderful, but also dangerous, as it may lead quickly to be caught as a spammer by overusing this technique.
One of the reasons of the success of twitter is the follower idea. One can stay updated on what others are doing. So like an email list or news reader subscriptions, if you have many followers, you can target your news to a big audience.
Following the followers you may discover new clients, as they maybe have the very same interests as your followers. Going deeper, there may well be a huge quantity of others that you simply can connect. If you give your followers a value, then they even might pass them to their friends and those to their pals which can do an overall snowball effect building a massive audience.
Increasing your websites visitors using microblogging social media is feasible. But what you should avoid is utilizing these services for spamming ads. This is fraudulence use as you can discover in the terms of each of same. They will caught you also, if you are trying to mass autofollow or doing things that look far from utilizing shortmessages as a normal user. Keep in mind that these are social networks.
A much better way is to give great content, which is useful, funny or a kind of gift. This way your message is going to be forwarded from your followers and so on. Users that aren’t on your list, will get it and check your profile. And the backlink there is an arrow for them to see who you might be.
Beeing a smart microblogger, that keeps in mind not nerve-racking his friends with continuous sales messages, you will profit from your account, increase your websites traffic and obtain a good reputation. A good relation to your readers is the best way to be successful on these social networks.
What’s about bots and scripts? A steady stream of news and infos is required for that you can get much more followers as well as more chances to market your web sites. Manually you would have to write a message each and every hour which is really unpractible. For sure you can do this utilizing your mobile phone from anywhere. A better way is to produce content first and then let it drop in by predefined day and time. A usefull tool is the Auto Tweet Generator.
If you are an affiliate webmaster and you don’t have solely one, but an arsenal of sites promoting different items, you should think about having social media profiles for every of your sites or even each of your products. Even if the backlink of your profile at your microblogging service might be a nofollow, it’s going to serve you visitors if you do it right. Rumours are, that one of googles ranking factors is the associated twitter profile and how well it is followed.
Having much more profiles one will face the problem, that it is hard to manage them all. Even should you decide to go for a number of microblogging websites to attract more visitors and to get more backlinks. But the work needed can truly pay off and naturally much much more, if the tasks can be done on autopilot.
Should you like to discover how you can organize infinite microblogging profiles with the touch of a button you should absolutely take a look at what you can realize using the brand new Instant Social Anarchy just starting end of july.