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Today with every dime on the line, small business owners are really keeping track of their marketing budgets.  It may be surprising to hear that one way you can make your marketing dollars stretch is to use mobile advertising as part of your overall marketing plan. 

The objective of any advertising is to turn potential customers into paying customers.  Effective ads are one way to accomplish this, if used strategically in connection with other marketing and promotional efforts.  PPC advertising or banner ads on the Internet has become a common method of advertisement. 

Mobile phone advertisement is another possibility for the small business advertiser.  Research has indicated that mobile phone ads can be four to five times more effective than Internet advertising.  The reasons for this surprising statistic are varied,  but a key indication is that consumers are more engaged when using mobile phones and other devices than when surfing the Internet.

The small business advertiser has another, perhaps even more effective option, in mobile advertising.  Studies have shown that mobile advertising is often up to five times more capable of conversion than Internet ads.  While there are a number of reasons for this surprising statistic, one distinguishing factor is that viewers of the ads are more engaged using mobile devices than they are when working on the Internet. 

To be engaged means to be involved in what you are doing.  Often when we search the Internet or spend time online, we can be easily distracted away from what we are doing, either from something we see on our computer or our surroundings. 

However, studies have shown that a mobile phone user is much more engaged in what they are doing than a similar online user. There can be a lot of reasons for this.  For one, the mobile advertising page is typically much less cluttered than the page an Internet ad is displayed on.  Also, mobile phone users tend to use their phone for a particular purpose, rather than random surfing. 

If an advertisement is very effective at capturing the customer’s attention, the benefits to the small business owner are great.  For these reasons, SMS text advertising and In-Page mobile advertising are the most popular, and there are many affordable options that a small business owner can take advantage of.

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

You would have to be hanging out under a rock not to see how popular mobile phones are.  If you are a small business owner, you need to understand as well that your clients use their cell phones constantly – to text, talk, even search the Internet. 

Mobile advertising has increased significantly as a result of the mobile phone revolution.  What used to be for big advertisers can now benefit any size company, including mobile advertising for the small business owner.  Following are a few of the great benefits mobile advertising can offer to the small to midsized business owner:

1.    Rates of Conversion.  Most mobile advertising campaigns start with a customer opting into receiving SMS text ads from vendors they are interested in.  Since the customer has already expressed an interest in the vendor and what they have to offer, the ads sent by the vendor typically have much higher conversion rates than other advertising methods. 

2.    Low Cost of Mobile Phone Advertising.  Not only are most small business owners able to find a mobile advertising program that is within their budget, the cost to set up a phone advertising campaign is typically very affordable as well. 

3.     Ability to Target Mobile Advertising Campaigns.  Because many of the mobile advertising programs are opt in, a small business owner can easily target their ideal customer with their mobile advertisements.  Different criteria that can be used are age, gender, even location.  This ability to zero in on the consumer that is most likely to respond to your mobile ad makes it even more beneficial to advertise via mobile phone ads. 

Any marketing expert will tell you that if you can give the customer what they want when they want it, you will be successful.  Mobile phone advertisements are a great option for the small to mid sized business owner because they can meet that goal

To find more information about mobile phone advertising for the small and mid sized business owner, visit SmallBusinessMobileAdvertising.com.  Make sure to take advantage of the opportunity to give mobile sms advertising a trial run for free for 15 days (mention the promo code “mobilenow” and receive double the credits during your trial period).