Terms such as “white hat seo” and “black hat seo” often come up when people talk about back link building methods. These terms mean different things to different people, but they do have one theme in mind. Web masters should know the differences between these 2 types of seo as their livelihood could depend on it. This article will go over what these two terms mean and go over the advantages and disadvantages of using each method to increase page ranking.
White hat search engine optimization is the use of tactics that the major search engines encourage web masters to do. People that engage in these types of search engine optimization strategies can safely tell Google exactly what they are doing to increase their site’s visibility.
The use of black hat seo involves manipulating the search engines so that your site will get ranked quicker than normal. Google and Yahoo will usually drop a web site from the engines as soon as it finds out that black hat methods are being used. You might even find that the search engines decide to ban all of the web sites that are registered in your name. This can be devastating to a business that relies on free web traffic to make a living.
Some might ask, why would anybody bother using black hat seo tactics? People use black hat search engine optimization because it is quick and easy and can get them ranked without the effort or the long wait that some of the other white hat methods entail. Examples of past black hat seo practices were key word stuffing, link farms, automated directory submissions, and even keyword stuffing a page with unrelated keywords in white font.
The problem with black hat seo is that it is always a short term fix. Sure you may get some quick traffic and as a result some quick money through black hat tactics, but it is sure to get you banned from the search engines. Like one large Minnesota seo company says “it is not a question as to if you will get caught, but when you will get caught”.
Methods such as manual directory submissions, writing articles, and posting relevant and useful comments in blogs are all white hat seo link building activities. You’ll find that white hat seo methods will increase your page rankings for the long term and your site will be better off.
Thank you so much for reading this article on the two major types of search engine optimization. Please add this page to all of your social book marks to increase its visibility.
