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Unless you’ve been living under a rock for the past 4 years, you would know how popular and widely used Facebook is today. Just a few short years ago, you had to encourage all your family and friends to join this social networking website (just after others convinced you to join). Nowadays, it’s rare to find someone who hasn’t got a Facebook account.

At last count, there were over 350 million users on Facebook and this number is continuing to grow. It displaced MySpace as number one social networking website on the Web last year and is the second most visited website behind Google. You are then able to understand how important Facebook marketing has become for websites everywhere.

It’s Not A Pitch Zone

The most important thing to remember about social media is that it is not a place to blatantly and endlessly pitch your product or service. If you end up doing this, then you will just get ignored by social media users and even get bad reviews.

What social media is used for is for building relationships with potential clients. There are a number of ways you can do this:

• you can post helpful information (links) where you help them solve a problem
• you can personally chat with them and assist them
• you can create content addressing the needs of users and posting it

The bottom line is that you want to be seen as genuine and helpful. This way, word can get out that you’re the real deal and before you know it, people will become interested in what you have to offer in terms of products and services.

Of course, the stuff you share on social media sites such as Facebook shouldn’t really be the juicy stuff that you have to offer. You should share helpful information in the form of teasers that will interest people enough to ask and wonder if there’s more. Offering free stuff is great for getting attention too.

How To Market On Facebook

The great thing about Facebook is that from the outset, it has encouraged all users to use the website as a means of sharing information and marketing whatever they please. As a consequence, it has developed several ways for users to do this. You don’t have to use every single one of them but a combination of them can only enhance your Facebook marketing.

Pages

This is probably the marketing tool out there on Facebook. Facebook describes Pages using the following explanation: “a public Profile that enables you to share your business and products with Facebook users”.” It is specifically designed for promoting a business and everything it has to offer. People can then become a Fan of your page and when they do this, they let their friends know that they’ve become a Fan of your page via their News Feed. The potential for your Page to become very popular in a very small period of time is high.

Of course, it all depends on the content you put out there for people to use. You need to give them a reason to become a Fan of your Page and a reason for them to keep being one.

Events

This allows to create events to be held at a certain date and time. Depending on what type of business you are, you can create one to be held locally or internationally. It can be any one of the following:

• seminar – it should be introductory and free but you could promote a paid one too
• webinar – an online seminar and where anyone worldwide can join
• product/service launch – you may be about to launch a product or service and this is a way to gain attention

The best part about creating an event on Facebook is that it can go viral and before you know it people will be attending your event in droves.

Advertising

Finally, about a year ago, Facebook introduced an advertising service where people can put ads promoting their website or their Facebook Page and they pay per click (PPC) or impression (CPM). It works in a similar way to Google Adwords.

The great thing is that you can target your ads based on both geographical location and social actions. For example, if you were a wedding photographer and wanted to promote your services, your ads can be set up to appear only to females between the ages of 24 and 30 and whose relationship statuses indicate they are engaged.

It must be pointed out that Facebook Advertising is still in beta mode which only means that it will get better in the future.

Embrace Facebook

If you wanted to market your website online, you would be absolutely nuts not to use Facebook marketing as one of your key strategies. Just be careful not to get caught up in it too much because it can become a very time consuming activity.

Social media in the form of social networking and online bookmarking have grown in popularity in the last five years. But it’s hard to know which online social network is right for you if you haven’t tried all of them. That’s where social media reviews come in. When reading the reviews, however, you might be shocked at how people’s opinions vary widely. Many folks defend their choice of online social networking sites vehemently. That’s probably because the site they fell in love with is one of the few they tried and they invested all their time without further research. Some of those who are insistent about their choice don’t even know the difference between business networking websites, social bookmarking sites and online social networking sites that are primarily there for fun. Even some avid social media users don’t know that there are also social networking platforms, like Capazoo, that use small amounts of money per click to pay for people to use and promote their sites.

People often don’t know the distinction between one form of online social networking and another because there is a lot of cross-over in the platforms. As an example, Facebook can be used for either business networking or to just have fun. And there are literally tens of thousands of Ning sites, such as New Energy Network, which specialize in narrow niches. These social network sites are important due to their emphasis on people’s niche interests. Niches can be as specific as book aficionados, who now have many online communities geared just to them. Online social networking sites like LibraryThing have everything from chats, book reviews and online bookshelves. An innovative variant of social networking is online social bookmarking, because it opens up new worlds of information storage and retrieval. Social bookmarking sites like Reddit allow people to save their favorite bookmarks so they can access them online any time. Social bookmarking sites also are a great help to Web searchers, because keyword tags that allow for easy searching can be assigned to each bookmark. Tagging also makes social bookmarking sites of great interest to online marketers, because they can get backlinks for their Web properties. A single social bookmark link doesn’t carry a lot of weight but in aggregate, they matter. As with Mixx, when a link is posted on these web properties, top search engine rankings can be had for that page if it has good keyword tags and was submitted properly.

Social media boundaries become even less defined on sites like Digg, which allow social networking and social bookmarking. These sites are used for bookmarking but they also have legions of people who frequent them for marketing or socializing. You can make a lot of friends on these sites and links posted to these social networking platforms sometimes rank well in the search engines. These powerful benefits are just some of the reasons that people who make their livings online love social media sites.