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If your mail outs contain articles, you can allow others to reprint or republish those articles in return for mention of your business and a link to your opt-in page. This strategy has proven to be successful when you see so many articles being reprinted online with the author’s bio right below them. Don’t limit your articles to just your subscribers, but get it out there where others can see it. If a webmaster is keen to reprint what you wrote, give them permission to reprint it. Let your content be republished and redistributed with the correct attribution of course.

Future subscribers will be able to get a peek at what kind of information you offer if they join your mailing list.

Last but not the least; give away free stuff to your subscribers so that they get the most out of your list. Consider giving away reports, software, eBooks, or tools to new subscribers.

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