The last ten years has seen a huge shift in how businesses are conducted and how people make money for themselves. Previously the 9-5 business model was pretty much standard in most companies and the only alternatives were for people to run their own high street shop offering products or services. However, this is the 21st Century and advances in communications and employee powers have meant that more people than ever are enjoying the benefits of home-working.

A large step forwards was employers allowing their staff to work from home. This was mainly available due to improved and more widespread internet connectivity, but also as a result of a change in legislation that allowed staff more flexibility in working hours and location. Initially this was instigated to help single parents and those with disabilities, but it soon became common place within many organisations for all staff.

People, like the founders of IWOOT, soon realised that they could work just as efficiently from home, and it gave them a great deal more freedom in their social life due to the loss of commuting time. Additionally they saw that they could grow the business from home without too many obstacles and this was seen by other companies who in turn adopted the idea. The work from home business was born.

After some high profile home-businesses like I Want One of Those.com did very well and became high profile, thousands followed suit. Working from home is certainly no easier than office work and lots of people still fail, but the main attraction is the improved quality of life that many people get from it. This is one reason why some of the best business men and women around the world are leaving their formal offices and doing the job from the comfort of their own home office. The rate at which home-based businesses are being set up is at an all time high, and has spawned the creation of many companies who offer advice on how to set up and run your own. The home working idea is still in its infancy really and as technology & communications continue to improve, it is likely we will see the movement grow and grow.