Jam727 Enterprises

Those involved in the web industry are all familiar with the concept of a domain name. In fact, anyone who surfs the internet has typed in a domain name at some time. Yahoo.com being very popular domain names used by many on a daily basis. Let’s talk about the idea of personal domain registration versus a corporate domain name. Those who are confused need not be. They are essentially the same thing with a different way of thinking in how the domain name will be used.

Personal domain name

As the title suggests, a personal domain name is for the person looking to set up a web site for non commercial reasons. This can be for a personal photo album, personal resume online or used to register their given name to use for email purposes. You can find many places offering cheap domain names and these are the best way to get your own domain name. After that you just need an affordable shared hosting solution.

Corporate domain name registration

This is for the businesses like Amazon (amazon.com), Yahoo (yahoo.com) and Microsoft (Microsoft.com). They are registering the domain names as a corporation to use for corporate branding. In today’s world all businesses need a website so you need a domain name that matches your brand name.

So what is different between personal domain registration and corporate domain registration. Just the end use of the web domain name. The same domains cost the same and can be had with a number of domain name registration service providers.

The cost of website domain names can vary based on the Top Level Domain (TLD) extension you select. For corporate domains, you will likely purchase the .com extension, and for local branding you may register a .co.uk for someone in the United Kingdom. Selecting a personal domain name can be many domain extensions, but even for personal registrations .com is the first choice. The very popular .Me extension is being used for personal domains to express themselves.

Whether its corporate or personal reasons you are registering your domain name, find the best domain name provider that offers an affordable, yet reliable solution. After all, support is needed at times and service providers offering 24×7 support is very helpful after you have registered your domain name, for personal or corporate reasons.

OK, this is a immersive concept and I need to emphasise it’s not an exact science. But here is what I have learned in my research at the Backlinks clinic:

Authority – basics

The more authority your site has the higher you will rank on Google. Authority means that people trust you and your information. The great news is that authorities trusted by people are also trusted by Google. A great example is the .edu and .gov domain extensions. These domains imply they are authoratitive sources of information and it’s a proven fact that in the eyes of Google backlinks from these domains to your web pages will send authority to your web pages. Another shining example is Wikipedia as the web pages here are mostly authored by by tribes of people as opposed to a single source.

So it follows that authority is very heavily influenced by the source of your backlinks and if authoritative content link to your site then you inherit their authority and as far as Google is concerned you become more authoritative and so the trust in your content by Google goes up.

How Google pronounces what is and isn’t authoritative is kept secret for good reason and falls in line with Google’s philosophy of “Do no evil”. The last thing the web needs is an individual or a group exploiting the mechanisms that Google employs in its efforts to try and regulate probably the most significant technological development of this period in history.

How not to get Backlinks

And on this thought it’s worth my while stating some underhand sources and practices of building backlinks that Google not only dislikes but appears to be acting to ‘’categorize as illegitimate authorities. In no particular order of severity, the prime offenders are:

• Paid backlinks – web sites where people buy and sell backlinks
• Comment spam – entries that contain links on web pages that are just not related to the main theme.
• Low quality and *duplicate content – ‘scraped’ or copied
• Rapid backlink growth – there are a large selection of ways that this is achievable, Google isn’t dumb. Any sudden rise in the amount of backlinks is going to register on Google’s radar, specifically if it’s a recently registered domain.
• Backlinks from bad reputation web pages – these are particularly nasty as you are guilty by association – need I say more.

*There is another factor where I may be on dodgy ground, but key media properties appear to get a lot of authority and I have definitely seen significant numbers of the same article over and over again on different web sites with no penalties, I am still monitoring this, only as a portion of of the results I am seeing defy the normal behaviors I usually expect to see. More on this is in a future post….