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When it comes to sending out Christmas cards there are a number of well known names to choose from, however if you are looking for more of a personalised touch then you may wish to look at sending a Christmas Ecard.  

Sending Ecards is getting increasingly popular at Christmas, particularly for businesses.  Not only do they take significantly less time to send, but in many cases it is free to send a great many of them.  If you perform a simple internet search then you will be able to find a number of websites and companies to offer you the opportunity to create and send your own ecards.  The types of offerings and services which you will find will fall into one of two categories: paid and unpaid.  All you have to do is choose which you want to go for.

If you decide to go for the cheaper, free option then you will most likely be presented with a number of card templates where you will be able to change text and elements of the imagery.  This is all very well and good, however if you are looking to send something a little more eye-catching and creative you may find this option somewhat restrictive.  Any paid services which you find are far more likely to be able to offer you the sort of creative solution which you are looking for.  This is particularly useful for businesses who want to send out Christmas Ecards to their customers and clients which are a little different.  Some Ecard companies will be able to handle the design aspects of your card themselves, which can be a particularly attractive option – especially if you want to go for something a bit more technically challenging such as an animated ecard.

When choosing your card design, it is well worth spending some time on deciding the theme.  If you are a business then your ecard should reflect the image of your business which you wish to portray.  If your company image is more corporate then you may wish to opt for a design which is a bit more conservative.  On the other hand if your company image is more informal and personal then your range of designs is much more wide ranging.

One of the best things about sending Christmas ecards is that you don’t have to wait until Christmas to get them designed and sent.  All ecard services will offer you the opportunity to choose on what date you want your cards to be sent out.  This is especially useful if there are several hundred contacts you want to get cards sent to!

For businesses, Christmas ecards are an excellent opportunity to promote festive offers.  A well designed and written email containing details of enticing product discounts or special limited services can be a good source of additional revenue.  If you are using special email marketing software then you will be able to track how many of your customers are opening, reading and engaging with your emails.  This will give you the perfect way to see whether your efforts are delivering a return.

Sending corporate Christmas cards is a long standing tradition of taking the time to thank customers and associates during the holiday season. Recently, the use of digital alternatives to traditional physical holiday cards has proven to be a very cost effective way of continuing this corporate tradition. There are two primary ways to accomplish the gesture of sending corporate ecards during the Christmas season.

The first way to create your corporate Christmas ecards is to enlist the services of an online greeting card producer. By selecting from a number of online service providers, businesses can personalize an ecard that is then distributed to a client email list for delivery of a link back to the holiday greeting. There are benefits and draw backs to following this method. If a business is planning to send out a large number of emails, many online greeting card services will require a membership or fee. There is also the potential that some online greeting card companies will include advertising in the periphery of electronic cards as a way for them to offset costs. This may give an unexpected impression of one’s business if the enlisted service requires receivers to enter information or bombards them with advertisement when retrieving the card.

Benefits to using an established online greeting card company’s services include the fact that templates and creation wizards will make the production and personalization of a well designed ecard very easy to achieve. Be sure to research the ecard receiver experience associated with a chosen Christmas ecard service before designing and fully distributing the card. The Christmas ecard should be a holiday reminder that improves or supports one’s image so it is valuable to pay special attention to the details of the receiver’s experience when proceeding.

The alternative to using an established online ecard distributor is to craft the card in house. For companies with a large creative department that can handle such a task, this could be a more reasonable solution. However, one can also use common productivity programs to create the holiday ecard if there is a lack of graphic design staff available for this venture. By using PowerPoint, one can create an animated and personalized card fairly simply. PowerPoint has templates included for this particular task. One can also choose to simply create a series of slides and then set the automation functions to play the series in a time sequence that gives the illusion of simple animation. By selecting to make the ecard using PowerPoint, one has full creative ability without being limited to third party templates.

Selecting to make the card in house can create a problem when it comes to distribution. Emailing a large list of people a file containing automatic execution properties is going to catch the attention of many email anti-spamming filters. Unfortunately, a kind gesture looks suspicious to the non-context related filter of an email account. Instead, consider hosting the card on one’s corporate website then distributing an email with a personal message and link.