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We live in the information age, and there’s just no getting around it. Information and news happens every single day, and savvy site surfers will expect you to update your content regularly. In fact, they’d prefer you to do that daily, or even hourly. And yes—I mean 24/7 hours.
But you gotta sleep, right? And have some time off occasionally. So instead of spending every waking hour relentlessly surfing around from site to site looking for content, wouldn’t you prefer it to be streamed in to your site? Well now you can, thanks to a very clever service, RSS.
RSS works so well that a lot of site owners swear it stands for ‘Really Simple Syndication’. Why is it simple? Because you just select the content you like and have it delivered directly to your site.
If you’re a busy person—and who isn’t, these days—RSS feeds can take the hassle out of staying up-to-date, by streaming in the very latest information that you are interested in.
So where do you get this good stuff? Well, if it’s news you want, most of the major news sites provide it since it is growing rapidly in popularity. A few news services that provide it are Guardian, New York Times and CNN.

How do I start using RSS feeds?

Well, the first thing you’re gonna need is a news reader. There are many different versions of these, some of which are accessed using a browser, and some of which are downloadable applications. All allow you to display and subscribe to the RSS feeds you want.
My top picks for news readers, listed by the operating system they work with, are:

1. Mac OS X: NetNewsWire This is a simple yet elegant Mac-like aggregator that any one can use, yet it’s powerful.
2. Windows: SharpReader A very simple tool, but it delivers the goods.
3. Linux: Straw The best very aggregator for GNOME.
4. Web: Bloglines Enough said.

Now, after you’ve chosen a news reader, all you have to do is to decide what content you want. For example, if you would like the latest BBC News Entertainment stories, simply visit the Entertainment section and you will notice an orange RSS button on the left hand side.
The RSS button typically looks like this example from the BBC (http://www.bbc.com) page:

If you click on the RSS button you can subscribe to the feed in various ways: you can either drag the URL of the RSS feed into your news reader, or you can cut and paste the URL into a new feed in your news reader.
Some browsers, including Firefox, Opera and Safari, have functionality that automatically picks up RSS feeds for you. To make absolutely sure, check the details on the homesites of those browsers.
RSS feeds are a great way to get free content streaming onto your pages.
The only downside is that most of the free RSS feeds are news-oriented or entertainment-oriented, so if you run, say, a site that focuses on the latest video games, your audience may not really care that they can get the latest news streaming in there.
As far as the nitty-gritty, each RSS channel can contain up to 15 items and is easily parsed using Perl or other open source software. If you want more details, I suggest you check out Jonathan Eisenzopf’s excellent article in the February issue of Web Techniques.
But you don’t really have to worry too much over the details, since a simple Google search on “free open source RSS feed scripts” will produce the code you need to create your own RSS channel.
The next step, once you’ve created and validated your RSS text file, is to register it at the various aggregators, and start watching your traffic really spike. This happens because now any site can grab and display your feed regularly, which will drive traffic straight to your site.
It gets better—if you update your RSS file, all the external sites that subscribe to your feed will be automatically updated. What could be easier, other than watching those nice, fat checks from your Google AdSense ads roll in? Well, if you use RSS feeds, they’ll work together!

People sometimes don’t really understand that value of adsense and there really lies the problem. Webmasters get in trouble because they get confused about how to use it correctly and will usually lose their account from Google if they are not careful.

One of the first things web masters must understand and that is what adsense is and what it isn’t. Most people see these checks online that people are proud of for thousands of dollars and think they can put some ads on a website and the dollars will magically start to roll in. if it was that easy we would all be millionaires and Google would be broke. We don’t live in a perfect world so that scenario isn’t going to happen. First let’s define what adsense is. It’s a program that you join through Google that pays you for clicks that come from your web site. These clicks vary in amounts from a few cents to a few dollars based on different keywords.

The more clicks your ads get the more money you can make. Google will pay you a percentage so you never get the full amount of what a keyword is worth. Now this seems very easy and a great money maker for most. Adsense though has some very tight rules that must be followed or you’re destined to have your account frozen or taken away. Never click on your own ads this will get your account took away faster than anything. You can’t pay others to click on your ads either. This is called click fraud and they take a very firm stand on it. Advertising online is continuing to rise and so is click fraud. It’s estimated around 10 to 20 percent of all clicks is fraud related. In other word’s people are doing it just to get paid. In many states this now is considered a felony and carries jail time.

Adsense only other rules that you should know about is no incentives on web pages to make clicks and many times you have to watch where the ads appear as Google has rules that they strictly enforce. Now many people think that you can cheat adsense and get away with it as there are millions of web sites out there. Don’t believe that myth. They have top notch programmers that are always monitoring things and if they have the slight hint that you’re cheating they will come after you. Your account will be frozen and any money in you will never receive. They are very serious about this. One other thing that they have been cracking down on is these adsense web sites.

Many people think the way to make big money through the adsense program is put up a web site with content and a lot of links and adsense ads everywhere. Well I’ll let the cat out of the bag here Google isn’t happy about it and unless new content is added to those sites less and less traffic in the future is sent to those web sites. Some will even be blacklisted which means they won’t even get ranked. One thing is for sure you want to play by the rules. Those who don’t pay a heavy price in the term of very feel visitors sent from search engines.

With all these rules people many times are confused and that’s understandable, but you must follow the rules or lose your account. Getting good money from an adsense account isn’t as tough as it seems if you follow some simple rules. Google loves great fresh content. The more content you put on your site the better ranking you will get. Now remember fresh content means not something that has already been published before. As your ranking improves, more traffic is sent to your site thus increasing your chances for adsense profit. No matter what anyone tries to tell you the more traffic you get the more adsense dollars you will make.

Traffic is probably the most key ingredient to getting people to click on your ads. Now please remember this is targeted traffic and not just traffic. Targeted traffic is visitors who are visiting your web site because you have something that interests them. These people are more likely to click on an ad than other kinds of visitors who maybe just looking. Many things will affect your adsense earning so always keep that in mind. When you see these huge checks that people show you it didn’t happen overnight. It was a long hard effort to reach that.

Adsense has been around now for a little while and it will probably be around for a number of more years. Competition from other companies now have forced changes from Google so always keep up with the latest information so you’re never in the dark about anything. This way you will have the latest tools to make your earnings with adsense continue to grow. Break the rules and you could lose your account. Getting the account back from Google is rare so once it’s lost it’s probably gone for good. Always keep that in mind and you will have no problems.