Social media is now at the forefront of search website optimization for many web sites and Internet promoters. Platforms like Twitter, Face Book and Google Plus are gaining momentum in building a following for many firms small or large. Millions are being invested by the big firms of the world in realising their social media ambitions and furthering their SEO ambitions. Facebook now has higher than 700 million user accounts with nearly all users accessing their page on a daily basis. Twitter has many millions of users many with a unsatisfiable thirst to engage with other users and with corporations.
These socially interactive portals deserve serious consideration by corporations big or little. This short piece explores a few pearls of wisdom I have picked during my efforts to build a brand for a client with a web presence selling scented soy scented candles and home perfume products.
First I guess which platform you should target. The easy answer to that is all of them. Set up accounts on Twitter and pages on Google and on Face Book. They’re free and you can get a feel for which is the right one for you after you’ve been using them for some time.
Secondly, how you should connect with your audience. Simply arriving, setting up an account and expecting a complete wave of followers and interaction will never occur. You need to engage your audience (and do not forget, they are an audience). Competitions are highly recommended. They give a real incentive for your audience to follow you as you dangle a prize. Doesn’t have to be a huge prize, just something enticing. My customer in the perfumed candle business offers their soy candles. Works very well, especially on Face Book.
Thirdly and lastly, be charming. This is not easy for some but keep it in mind. Listings of products tweeted or posted to Face Book or Google will only leave your followers thinking “so what”! They won’t hurt once in a while but continued product promotion is a taboo. Throw in an occasional joke (but be very careful, what sort of joke), never swear (you are representing a company after all) and probably most importantly, portray a picture of confidence and ease using the media. Answer to comments, use the channel to publicize promotions and sales, comment on other accounts and corporations posts. It’s really about being seen and building trust.
Enjoy the new social media. Use it and you never can say where it will get you! Invest some time and further your SEO efforts in this wonderful and interactive media.
Authored by James Mann, a web and social media marketer. Take a look at a few of James ‘ customer web sites and particularly this wonderful Scented Candles & Wholesale Candles site.
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