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So Many Affiliate
Programs! Which One Do I Choose?
Ask questions first before you join an affiliate program. Do a
little research about the choices of program that you intend to join
into. Get some answers because they will be the deciding point of
what you will be achieving later on.
Will it cost you anything to join? Most affiliate programs being
offered today are absolutely free of charge. So why settle for those
that charge you some dollars before joining.
When do they issue the commission checks? Every program is
different. Some issue their checks once a month, every quarter, etc.
Select the one that is suited to your payment time choice. Many
affiliate programs are setting a minimum earned commission amount
that an affiliate must meet or exceed in order for their checks to
be issued.
What is the hit per sale ratio? This is the average number of hits
to a banner or text link it takes to generate a sale based on all
affiliate statistics. This factor is extremely important because
this will tell you how much traffic you must generate before you can
earn a commission from the sale.
How are referrals from an affiliate’s site tracked and for how long
do they remain in the system? You need to be confident on the
program enough to track those people you refer from your site. This
is the only way that you can credit for a sale. The period of time
that those people stay in the system is also important. This is
because some visitors do not buy initially but may want to return
later to make the purchase. Know if you will still get credit for
the sale if it is done some months from a certain day.
What are the kinds of affiliate stats available? Your choice of
affiliate program should be capable of offering detailed stats. They
should be available online anytime you decide to check them out.
Constantly checking your individual stats is important to know how
many impressions, hits and sales are already generated from your
site. Impressions are the number of times the banner or text link
was viewed by a visitor of your site. A hit is the one clicking on
the banner or text links.
Does the affiliate program also pay for the hits and impressions
besides the commissions on sales? It is important that impressions
and hits are also paid, as this will add to the earnings you get
from the sales commission. This is especially important if the
program you are in offers low sales to be able to hit ratio.
Who is the online retailer? Find out whom you are doing business
with to know if it is really a solid company. Know the products they
are selling and the average amount they are achieving. The more you
know about the retailer offering you the affiliate program, the
easier it will be for you to know if that program is really for you
and your site.
Is the affiliate a one tier or two tier program? A single tier
program pays you only for the business you yourself have generated.
A two tier program pays you for the business, plus it also pays you
a commission on the on the sales generated by any affiliate you
sponsor in your program. Some two-tier programs are even paying
small fees on each new affiliate you sponsor. More like a
recruitment fee.
Lastly, what is the amount of commission paid? 5% - 20% is the
commission paid by most programs. .01% - .05% is the amount paid for
each hit. If you find a program that also pays for impressions, the
amount paid is not much at all. As you can see from the figures, you
will now understand why the average sales amount and hit to sale
ratio is important.
These are just some of the questions that needed answering first
before you enter into an affiliate program. You should be familiar
with the many important aspects that your chosen program should have
before incorporating them into your website. Try to ask your
affiliate program choices these questions. These can help you select
the right program for you site from among the many available.
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