In my last newsletter I wrote about how precisely your websites Alexa rating isn’t actually that important to the success of your web business. In this problem, I wish to look at another popular statistic – Google Pr – and get a similar question – is it that important?
First an instant overview about what the Google Pr happens to be…
Google Page ranking (also PR because it is also known as) is just a sign of the number of websites that url to a particular website. It also attempts to point the quality of those links. PR ranges from 0 to 10 (with 10 being the ‘best’ PR and 0 being the ‘worst’). Almost all business websites will most likely find they’ve a PR with between 0 and {5}.
To calculate a certain sites PR, Google works on the fairly complicated algorithm in line with the quantity of web links that it is aware of that url to your website involved. This kind of algorithm will even consider the PR of the page that is providing the web link, thus a web link from a web page that has a PR with 7 will be considered more valuable than the usual link from the page with a PR with 4.
Due to the way links from higher PR-ranked sites are believed more important, many people are going for to buy backlink from websites with high PR’s just to enable them to increase their own PR. I have seen sites selling a straightforward text link on their webpage for through $700 per month purely in line with the fact they have a PR of 7 also above. This may appear to be lots of money but if you think about that the site owners which can be buying the best links frequently have websites which are certainly not relevant to the content of the site linking in their mind, it is absolutely ridiculous.
Just take this example, suppose you’ve got a website about health and also you obtain a link for $500 monthly from a random website since it has a PR with 7. This particular random website does not have any relevance to your health and fitness site so what is going to happen? Well, your personal PR may increase because of the web link. You can find some extra traffic but most likely not much since people don’t click links that they are maybe not enthusiastic about. You’ll be $500 poorer by the end of the month!
Instead, you will want to spend the $500 at pay-per-click advertising and take advantage of some quality, targeted prospects?
Needless to say, there is a extra to it than that and the reason that most people want to increase their PR is because Google takes this kind of statistic into consideration when determining where a website will be displayed inside their search results. Many people assume that the high PR automatically equals a top internet search engine placement for his or her opted for keywords. Not….
PR is one of over 100 different factors that Google takes into account when deciding where your internet site will feature (and these factors and the main algorithm change on a very ordinary basis). It is perfectly easy for a website with a PR of {5} to acquire a higher ranking than the usual PR 7 site if it have better content as well as is more relevant for the search phrase under consideration.
Keep in mind that relevance is actually all important with Google and a link from a website that’s not relevant to your own site will be considered far less important than the usual relevant one (making buying links from random sites purely simply because they have a high PR much more crazy).
I have read several rumours lately that Google haven’t updated PR’s for a couple of months and they are considering phasing PR out and about or modifying it for some reason. This is pure speculation however it wouldn’t surprise me in the least. PR is certainly easily manipulated (for instance by finding links as described over) and Google doesn’t prefer to have their calculations or search engine results manipulated. This particular stands to reason that they’ll be taking a look at ways of preventing this particular.
So, to sum up, is certainly Google Page ranking crucial that you your business?
Well, it’s a good indicator of how many other sites url to yours and how important Google considers your website to be BUT I know don’t place too much importance with this statistic and I certainly will not be paying out for a link from a website just because it includes a high PR.
As i said over, Google changes it’s rules frequently and I take a look at little point in chasing a certain PR on the basis that it may get you higher search engine rank. If Google do decide to get rid of PR, all of your work will have been with regard to nothing.
Instead, concentrate on building quality, relevant links from sites which are connected in some way to your web page content. This can ensure that any traffic you get via the best links will at least are interested in your site. Constructing links with this basis may automatically increase your PR with time (with no need to spend for overpriced, irrelevant links). Should you choose things in this way and Google does scrap the PR indicator, it shouldn’t have an effect on you in any way and the links you have set up will continue to benefit you.
Remember, just as that a low Alexa rating doesn’t guarantee traffic or sales, neither does a high PR. Sure a high PR is really a ‘nice to have’ but plenty of traffic and high revenue is actually nicer: -)
