Auto responders are just that, they are programs set up to automatically respond when an email is sent to a certain email address, this can include a question, blank mail for a newsletter sign up and most of all a sale. Basically Auto responders make your information available 24 hours a day, 365 days a year and greatly reduce your e-mail workload, I use auto
responders for:
• Newsletter sign ups • Building a List • Sales • Customer support (FAQ’s)
Using email marketing software for newsletter sign ups allows you to send a confirmation e-mail tothe customer who has signed up to your newsletter. In these email marketing software messages you can include your download links to free items. You would just not have the time if you received a hundred newsletter sign ups per day and had to deal with each one individually.
Customer support is particularly crucial to any new products or products you seem to be receiving a lot of enquiries about. Auto-responders allow you to set up predefined answers to the most probable questions about your services or products. Once again this will save you large amounts of time answering repetitive questions to multiple e-mails.
Using autoresponders for sales is another way to save time but also creating time for the purchaser. Not all of us can be at our desks 24/7 to supervise received e-mails regarding a sale, so an auto-responder is the perfect solution.
Set your auto responder to forward your URL, download link, product zip file, or whatever sources you use and your client will almost immediately receive their item. This will gain you respect in the form of dependability from your customers.
A great thing about auto-responders is they all collect e-mail addresses whether it be a sale or an enquiry and all of these can be added to your mailing list. Auto-responders can even be set up to email these people at designated times of the day, week, calendar month or year.
